273 Red Perfume

$23.29

Women · Floral, Fruity

Details and Care for 273 Red 273 Red Perfume by Fred Hayman is a glamorous fruity floral fragrance born from the legacy of one of Beverly Hills' most iconic fashion boutiques. Fred Hayman, often celebrated as the father of Rodeo Drive, launched the original 273 fragrance in 1989 - named after his legendary boutique at 273 North Rodeo Drive. The Red flanker, introduced in 1999, brought a bolder and more vibrant energy to the lineup, infusing the classic femininity of the original with lush red fruits and a warm, sensual drydown that captures the sun-drenched glamour of Beverly Hills in every bottle. It is a testament to Hayman's enduring vision of sophisticated, accessible luxury. 273 Red Perfume opens with a sparkling burst of bergamot, mandarin, red currant, and peach - a juicy, effervescent introduction that feels like an afternoon stroll down a sun-soaked boulevard. The heart blooms into a lush floral bouquet of rose, jasmine, lily of the valley, and violet, radiating a timeless femininity that is both sophisticated and playful. The fragrance settles into a warm, sensual base of sandalwood, amber, musk, and cedarwood, leaving a lingering trail of elegance on the skin. Whether dressed up for an evening out or brightening an everyday moment, 273 Red is a versatile feminine perfume that captures the irresistible spirit of the Beverly Hills lifestyle.